Making ads smart -- Adapting ads to the device

As smartphones and tablets become more and more popular, your websites are being viewed on a wider variety of devices - with different screen sizes and features. We’ve recently discussed the importance of having mobile friendly sites and the best ways to monetize them, and also just released Custom Search Ads for Mobile to help you take advantage of this trend. As part of our focus on helping you monetize your content across all screen sizes, we’ll soon also be improving the way ads appear on different devices.

We’re making our text ads smarter and will soon display them differently so they perform optimally depending on where users are viewing them from: computers, tablets, or smartphones. The best part is that our ads do the right thing automatically - without any changes required to your web pages - by detecting what device your web page is being viewed from.

With this change, we’re taking advantage of the unique features of mobile devices to deliver more engaging, better-performing ads.  Since the screens are smaller, we’re reducing the number of ads per ad slot and increasing the size of the text to make them more legible and noticeable.

We’re also providing a big button on each ad to make it easy for users to select the ads using a touch screen. Here’s how the 728x90 leaderboard will appear differently on the different platforms.

Desktop

Tablet

Phone

We’re continuing to look for ways to improve ad performance for publishers, no matter what size screen your users are accessing your site from. Stay tuned to Inside AdSense for more updates.

Posted by Priya Gupta, Mobile Ads Engineering