Larger, brand-friendly ad sizes available in AdSense: 300x600

As screens grow and web content continues to become richer, the format and capabilities of ad units continue to evolve as well. One of the top requests from publishers in the last year has been to add larger ad sizes to our network, and today we’re excited to announce that the popular 300x600 unit will soon be available in your AdSense account.

The 300x600 unit, sometimes referred to as a half page unit, provides a larger space for advertisers to get their message across and can offer users rich engagement. As mentioned in our recently released Display Business Trends, the 300x600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers. Because this unit is new to our network, you’ll currently see a large number of text ads in these placements. Over time we’ll continue to build a wide range of text and display ad inventory eligible to appear in this full slot as well.

As with all ad sizes, it’s important to carefully consider the placement of ad units to ensure both users and advertisers have a great experience with your site. If you’d like more information on the performance of potential placements, check out our heat map in the AdSense Help Center.

If you have feedback about the 300x600 ad unit, feel free to leave a comment on our AdSense +page and discuss your thoughts with other publishers.

Posted by Omer Gimenez Llach - AdSense UI Engineer

Social Fridays: A recap

Over the past weeks, we’ve shown you through our Social Friday series how to get up and running with a Google+ strategy for your site and online business. We hope our posts and recent Hangout On Air have helped you learn more about what’s possible with Google+, and that you now have new ideas for optimizing the performance of your +page. Below is a list of the subjects we’ve covered, in case you’d like to review them.

Help your site stand out with the +1 button
Create a Google+ page to connect with users
Use images to deliver a richer experience
Gain visibility by verifying your Google+ page
See how your content was shared on Google+
Track and measure the performance of your +page
The New York Times uses Hangouts on Air to cover breaking news
Temptalia discovers the beauty of Google+
Using Google+, Brazilian news portal Estadão merges news with discussion
Google+ proves a recipe for success for Epicurious.com

Before we draw our series to a close, we’d like to encourage you to register for our upcoming social-focused webinar entitled ‘Grow and engage your audience with Google+’. This webinar will take place Tuesday, November 13th at 12pm PT (8pm GMT), and will discuss how social media is impacting online publishers . If you’re not able to attend the webinar, the recording will be posted to this site.

Thanks for following along with Social Fridays -- we’ll continue to post Google+ updates and tips for publishers here and on our AdSense +page, so stay tuned. Have a great weekend!

Posted by Arlene Lee - Inside AdSense Team

Announcing the Learn with Google webinar series for publishers

As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today we’re excited to announce the launch of the Learn with Google series to help our publishers make the most from the web.  We’ll be hosting two upcoming webinars as part of our Learn with Google program:  

Google+ for publishers: Grow and engage your audience with Google+
Tuesday, November 13, 2012 at 12:00pm PT / 3:00pm ET

Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience on the web and mobile with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.

Register Here

Navigating Google's Mobile Ads Ecosystem
Wednesday, November 28, at 12:30pm PT / 3:30pm ET

Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.

Register Here

Visit the webinar page for more information on these two events and to register. You can also stay up-to-date on the schedule by adding the Learn with Google webinar calendar to your own Google calendar.

We look forward to hosting many more Learn with Google webinars for our publishers.

Posted by Faith Rosen, Product Marketing Manager