Mobile Mondays: Wrap up and SEO resources

As we wrap up the Mobile Monday series, we’d like to leave you with one final tip on improving search engine optimization (SEO) for your mobile site.

Although mobile may be a new space for you as a publisher, SEO for your mobile site should be as easy as creating your mobile site through the DudaMobile tool. That’s why we’ve consolidated resources from our Webmaster team to address common concerns around indexing content from your mobile site.


Read Google’s recommendations on building smartphone-optimized websites.

Watch this video to demystify the myth of mobile sites resulting in duplicate content.

Read this blog post for steps on how you can help Google index your mobile site.

If you missed any of our previous posts, here is a recap of the Mobile Mondays series, along with relevant mobile posts:

Is your site ready for mobile users?
Going Mobile - Why FindTheBest went mobile
Setting goals for mobile monetization
Mobile site or mobile app, what’s right for your business right now?
GoMo and DudaMobile offer a do-it-yourself mobile site builder
On Mobile, it’s as much about the user as it is the content
QLife receive 560% increase in mobile app revenue with Custom Search Ads
How to monetize your mobile friendly website

Also, don’t forget to check out the GoMo for Publishers webinar that will walk you through specific best practices on going mobile.

Posted by Tuyen Nguyen, Mobile Publisher Advocate, AdSense

Google Affiliate Network exclusive promotions are back

Earn more from your website this summer! Over 50 promotions from U.S. advertisers will be available exclusively to Google Affiliate Network publishers from June 22nd to June 25th. When you post an exclusive promotion on your site, you’ll earn a performance fee when your users click through and make a purchase.

Follow these steps to get started:

1. Apply for Google Affiliate Network with your AdSense publisher ID (or sign in if you're already a Google Affiliate Network publisher).
2. Once approved, review the promotions available and click the "Apply Now" link for each one that you wish to promote. These promotions will also be available in your Google Affiliate Network account from June 22nd to June 25th. You can find them in the Home tab or by searching for “June Exclusive” in the Links tab.

When can I post these promotions on my site?
All promotions will be available by 12 am Central Time on June 22nd, and all will expire at 11:59 am Central Time on June 25th. Note that you may not post any of these exclusive promotions until June 22nd.

For additional questions, check out the Help Center or contact us.

Posted by Erica Sievert, Google Affiliate Network team

The Financial Times focuses on engagement and grows followers on Google+

When you think of The Financial Times, you might envisage bankers in bowler hats and pinstripes clutching furled umbrellas and a sheaf of pink newsprint. But that’s a pretty dated version of the FT, which is in fact a leading business news and information organization with a hefty digital presence. The average daily print and online readership is 2.2 million, while FT.com has more than 4.5 million registered users.

For the FT, maintaining a leadership position in the dissemination of news and information online has meant a company-wide commitment to encouraging and embracing social media. With this focus on achieving a high-quality social media presence, Google+ was a natural choice for the organization. “We decided to create a Google+ page to add another touch point for our readers,” says FT Community Manager Rebecca Heptinstall. “We want to allow people to read our content where and however they choose.”

In developing its Google+ page, the FT opted to emphasize captivating content and exclusive reporting. As early adopters quickly took to Google+, it might have been easy to just push tech and digital content on the platform, but the FT has gone far beyond this narrow remit, sharing a wide variety of content including a rich stream from correspondents around the world.

Part of the team’s Google+ strategy has also been to play up to the highly visual nature of the platform. Rich media content has been particularly successful. “Google+ is a hugely visual platform for the FT and that is where we see the highest degree of engagement. Whether it’s a video, image or infographic, the interface of Google+ just works well.”

With its combination of rich, unique content and a personalized approach, the FT has reached a significant milestone, recently achieving over 1 million followers -- making their Google+ audience one of the largest and fastest-growing among all newspapers.

“The Financial Times is now read by more different types of people than ever before and Google+ plays a key role in terms of reaching new readers.”

Want to emulate their success? Read the full case study.

Posted by Arlene Lee - Inside AdSense Team